top of page
A Digital Marketing Specialist
DIGITAL STORYTELLING
Yorkshire Dama Cheese
This storytelling project focuses on the inspiring journey of Razan Alsous, a Syrian refugee who rebuilt her life in the UK and founded the award-winning brand Yorkshire Dama Cheese. Razan’s story is a powerful example of how authentic, purpose led narratives can shape brand identity and deeply connect with audiences.
Using the original interview video as a foundation, I analyzed the emotional arc, brand values, and key narrative beats. I then translated this story into a visual storyboard using Vyond.io.
Case study - https://www.youtube.com/watch?v=o__P8A_sfpM
bottom of page