Role: Video Creator & Motion Designer (via Canva & AI)
Campaign Routes: "Always on the Prowl" & "Go With the Pro"

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For LAVA’s Pro Series Accessories, I conceptualized and created animated video content featuring the brand's quirky mascot — the Pro Owl. Using Canva and AI tools, I brought static visuals to life to engage a Gen Z audience through humor, personality, and tech-savvy storytelling.

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The campaign was rooted in two strategic creative directions:
 

Route 1: "Always on the Prowl"

Showcased the Pro Owl as a symbol of the sharp, bold, and curious new generation. I developed short-form video content portraying the owl in humorous, relatable scenarios (e.g., scrolling Tinder, rejecting low-quality accessories), each ending with the core line: #AlwaysOnTheProwl.
 

Route 2: "Go With the Pro"

Highlighted the confidence, utility, and style of LAVA’s Pro accessories like ProWatch, ProBuds, and ProCharge. Each product was matched with dynamic taglines and visuals to appeal to metro-based, tech-forward youth, encouraging them to own their choices and Go With the Pro.
 

Key Contributions:

- Animated static key visuals (KVs) using Canva & AI to create social-first videos

- Infused mascot-based storytelling to build a unique visual identity for the Pro Series

- Contributed to scripting short-form reels with a witty, modern tone

- Supported the campaign's alignment with audience personas and brand tone