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A Digital Marketing Specialist
Individual Business Project
What Specific Social Media Strategies Has BMW Used to Build Customer Loyalty?
🎯 Goals
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Analyze BMW’s social media channels (Instagram, Facebook, YouTube)
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Identify key storytelling elements and visual branding strategies
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Measure audience engagement and loyalty behavior through survey responses
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Offer strategic insights for enhancing digital brand-consumer relationships
🛠 Methodology
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Qualitative Content Analysis: Reviewed BMW’s content strategy across three major platforms
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Quantitative Survey: Collected responses from BMW followers to gauge engagement and emotional connection
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Brand Perception Mapping: Evaluated customer loyalty drivers using a content-to-response alignment approach
Explore my in-depth research paper by clicking the button below to view the full PDF.
DESIGNED BY ASAD AZMI NAJEEB
Professional Training & Recognition Certificate
Digital Marketing | BMW Group UK
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